W One Premium is a product enriched with Hydrolyzed Keratin, Essential Amino Acids, Hydrolyzed Wheat Protein and Coconut Oil treatment, capable of enhancing the absorption of hydra on and aiding in the reconstruction of hair fiber leaving hair straight, shiny and with no frizz. Its Blend of Organic Acids have been perfectly balanced to give 100% straight result on the toughest hair type.  The procedure takes about 2-4 hours and lasts for 5-6 months.


For Professional use only.



Exclusive Intercellular Nutrition means the nanoparticles penetrate deeply into the hair strand, without the need for shampoo. Enriched with Hydrolyzed Keratin, Essential Amino Acids, Hydrolyzed Wheat Protein and exclusive Ozone Protein plus Coconut Oil, combined with Organic Acids, that enhance the absorption of hydration and help in the reconstruction of the hair fibre leaving the hair smooth, shiny and without frizz.
W.One Premium penetrates deeply into the hair strand, rearranging the bonds and providing more intense and long-lasting straightening.
Customers who want to achieve an intense smooth effect quickly and without much work. Any type of voluminous, dry and frizzy hair.
  • More intense and longer-lasting straight hair
  • Eliminates 100% of frizz
  • Deep hydration and nutrition
  • Restoration of the hair strand
  • Sealed cuticles with high-impact shine
  1. Check if the hair is clean or if it needs to be washed to remove excess hair products
  2. Shake the bottle before each use.
  3. Spray water through the hair making it slightly damp.
  4. Divide it into 4 parts
  5. Apply W. One Premium section by section from the root, avoiding direct contact with the scalp, combing the product through the entire length of the sections
  6. Let it act for 60 minutes, or as long as necessary according to the structure of the hair and the professional’s analysis
  7. Soon after, rinse the excess product from the hair
  8. Using a hair dryer, dry the hair completely without brushing
  9. Heat the straightening iron at a temperature varying from 190C° to 230C° depending on the curl type, thickness, density and colour of the hair. Use the iron on thin sections 15 to 30 times
  10. Wash the hair with W.One Shampoo and the 3in1 mask
  11. Dry with a hair dryer.


Suggestion: For even more hydrated and shiny hair, apply a few drops of the Floractive Oils of your choice to the palms of your hands and distribute over the entire length and ends of the strands.